Looks like Black Friday was a win-win for retailers in both their brick-and-mortar sales and their online revenues.
In the online space, Black Friday sales were up an astonishing 26% compared with Black Friday in 2010, according to comScore.
In real dollars, spending jumped from $648 million to $816 million.
Adds comScore, " ‘Despite some analysts’ predictions that the flurry of brick-and-mortar retailers opening their doors early for Black Friday would pull dollars from online retail, we still saw a banner day for e-commerce with more than $800 million in spending,’ said comScore Chairman Gian Fulgoni. ‘With brick-and-mortar retail also reporting strong gains on Black Friday, it’s clear that the heavy promotional activity had a positive impact on both channels.’"
Fulgoni notes that last year Cyber Monday raked in more than $1 billion, making it the biggest day of online spending in history. He expects the spending during today’s Cyber Monday to exceed that amount.