After Mysterious Ratings Drop, Nickelodeon Is Doling Out Make-Goods

Dec 1, 2011  •  Post A Comment

After its mysterious ratings drop, Nickelodeon is handing out make-goods — free commercial time to make up for ratings shortfalls — to advertisers, reports the New York Post.

As previously reported, Nielsen has reported an accelerating decline for the network, with a 19% decline for viewers age 2-11 during November.

“I’m angry; the clients are angry because if their business isn’t up to expectations, they need something to blame, and this is a good starting point,” said Beacon Media Group ad buyer Shelly Hirsch, according to the Post story.

Viacom, Nickelodeon’s parent, is blaming Nielsen’s new ratings sample for the decline, while Nielsen backs its data, the story adds.

One Comment

  1. They’re totally in denial. Sponge Bob has over-saturated. Since school started this fall, my kids don’t even know what Nick is airing anymore. Time to make some big changes…

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