One of NBC’s few recent ratings success stories is on the line as negotiations get under way between the network and the National Football League.
The NFL is seeking more money from NBC for the renewal of "Sunday Night Football," reports the New York Post. The football telecast has given the network something to cheer about in the ratings one night a week, while little else has worked lately in NBC’s prime-time schedule.
The talks are in the early stages, with NBC eager to lock in a deal for the football broadcasts, which are crucial to the fourth-rated network, the article notes. The current agreement doesn’t expire until 2013, but NBC wants a deal in place before it negotiates for higher retransmission fees from cable and satellite companies, the piece adds.
It’s unclear how much NBC will have to pay, but it is clear that the NFL has the leverage in the negotiations, given NBC’s prime-time ratings, the story points out. NBC reportedly currently pays $600 million per year for the NFL games, the piece adds.