TV Land Introduces New Tagline Linked to Results of Behavioral Study

Dec 29, 2011  •  Post A Comment

TV Land is rolling out a new tagline, which the cable channel says is tied in with the results of a breakthrough study by Dr. Lee Berk titled “The Power of Laughter.” The new tagline is simply: “Laugh More.”

The study, according to the channel’s press release, shows a direct correlation between laughter and positive effects on the body and mind. Watching sitcoms — a TV Land staple — can contribute to improved overall health, the channel says.

Among the study’s findings, according to TV Land: Sense of humor is the No. 1 quality that people find attractive; more than 70% of people agree that laughter as a personality trait can open doors and create opportunities in the workplace. Additionally, people who laugh often are more likely healthy eaters and work out regularly.

The study was conducted in October 2011 via the Internet. According to Berk: "Our study validates that watching sitcoms like the ones on TV Land is the No. 1 way people seek out and find laughter."

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