CBS Inks 10-Year Pact With Awards Show

Jan 25, 2012  •  Post A Comment

CBS has signed a deal to keep an annual awards ceremony on the network for 10 years, Deadline.com reports. The agreement extends the network’s deal with the Academy of Country Music that has had the ACM Awards on CBS since 1998.

The event, produced by dick clark productions and described as "Country Music’s Party of the Year," will remain on CBS through 2021.

Leslie Moonves, president and CEO, CBS Corp., said in a statement: “The Academy of Country Music represents a highly valued partnership for our company and the awards show is one of the marquee broadcasts on our network. It is an entertainment event that continues to grow in scope and popularity, and we look forward to working with the ACM and dick clark productions to build on this great momentum over the next decade.”

Bob Romeo, CEO of the Academy of Country Music, added: “The Academy has been home at CBS for 14 years, and we’re thrilled to continue that winning partnership over the next decade. With our friends at CBS and our partners at dick clark productions, we’ve grown the Academy’s brand and television properties, consistently delivering hits that country music fans can count on. We look forward to 10 more years of incredible entertainment programming that brings fans the best that country music has to offer.”

Said Mark Shapiro, CEO of dick clark productions: “The Academy of Country Music Awards is one of the crown jewels in our collection of storied franchises. This new deal recognizes the continuing success of the awards show and creates a platform for expanding our reach with ACM-branded programming. We are delighted to extend our relationship with America’s most-watched television network.”

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