Fox will create a Saturday night programming block that will square up against NBC’s "Saturday Night Live," reports Bloomberg.
The animation block will debut in January 2013, starting at 11 p.m. on Saturdays, said Fox Entertainment President Kevin Reilly, according to the piece. Reilly spoke at the Television Critics Association press tour in Pasadena, Calif.
Fox is hoping that the show pulls male viewers from "SNL," Reilly said. The move comes as "The Simpsons," which anchors Fox’s Sunday evening animation block, turns 23, the piece points out.
“We’re looking for the next generation," Reilly said. He declined to say whether "The Simpsons" will continue beyond a 25th season. Former Adult Swim program development executive Nick Weidenfeld will oversee the Fox unit that’s in charge of developing and producing the new shows, according to the piece.