Entertainment kingpin Sean “Diddy” Combs plans to add another piece to his media empire by launching a television network, B&C reports.
Insiders say Combs aims to launch the music-oriented cable channel, to be called Revolt, in December of this year — on 12-12-12, according to the report.
B&C reports: “Sources with knowledge of the Revolt playbook describe it as a music and music news channel with an urban skew. One described it as the old days of MTV, but for more of the African American audience. The venture is well funded, say the sources.”
Andy Schuon, a former head of programming for MTV, is reportedly involved in the project.
The report adds: “Comcast will provide distribution as part of its commitment to the FCC to help launch minority owned networks. In April, Comcast began soliciting proposals for ‘independent channels,’ according to its press materials. It plans to launch 10 over the next eight years, including eight Hispanic or African American owned channels, and began accepting proposals for the first three last spring.”
Time Warner Cable is also said to be involved in the distribution, which would give Revolt about 18 million households, combining TWC and Comcast.