Sponsors Trying to Back Out of Super Bowl Ad Buys

Jan 3, 2012  •  Post A Comment

While NBC said it sold the last of its Super Bowl ad inventory around Thanksgiving, the network may end up with some additional spots to sell, Brian Steinberg reports in Advertising Age.

That’s because two advertisers, whom NBC declined to name, are reportedly trying to back out of their deals for Super Bowl ad time. The network hopes to resell their time to other advertisers, the story says, citing Seth Winter, a marketing executive at NBC Sports Group.

The company is also still selling online inventory, although it expects to sell out, the piece adds.

The average price for a Super Bowl package was about $3.5 million, with one advertiser paying about $4 million, the story notes.

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