A multiplatform music network that is a fixture of the “high numbers” on cable systems is rolling out plans for a new name, new logo and new brand strategy.
Music Choice announced today that it “will embark on a new brand strategy of ‘Living Music’ complete with new logo. Starting today, consumers of the national music service will see the new mark on all products including Music Channels, Video On Demand, SWRV and online properties. The new brand strategy was created by strategic branding firm Siegel + Gale.”
Christina Tancredi, chief operating officer of Music Choice, said in a statement: “2012 will be a big year for us at MC and this is just the start of delivering a more immersive, engaging and personal music experience to our 50 million + fans. MC symbolizes the role music plays in our lives, not just what format to listen to. It is about the emotional connection consumers want to their favorite artists. MC gives music fans the opportunity to create that experience whether listening to our music channels, watching On Demand videos or interacting with SWRV. This year we plan to roll out more product features that will allow consumers to enjoy music not only on their TV, but wherever they go!”
The company said the retooling will extend throughout the MC Audio Channels — the more than 45 music channels that reach 52 million households. It will also include MC On Demand, which reaches 51 million households and has 1.2 billion annual views for shows including “Live Undefined” and “Will Call.” The system has artist profile shows in development under the titles “Co-Signed” and “Decoded.”
Also included in the reboot is SWRV, which company says is in 9 million households. MC describes it as “the first and only 24/7 interactive video music network for millennials where they are in control. SWRV offers a full schedule of interactive programs, including SWRV Takeover, Level Ten, and Vid-ications.”