YouTube added two new entertainment networks to the website Monday, Multichannel News reports. The site rolled out Entertainment News Television, from PMC and ION, and the Young Hollywood Network.
YouTube has its sights set on adding a total of 96 professionally produced networks, the story adds. Google, which owns YouTube, is investing more than $100 million in the initiative, designed to present marketers with more appealing advertising opportunities.
Multichannel reports: “Young Hollywood Network (YHN), touted as ‘the definitive pop-culture destination,’ includes celebrity interviews, news and other coverage of the entertainment industry. YHN’s programming slate will provide five original shows per week, with new episodes airing each day 1 p.m. Eastern.”
The story adds: “ION has teamed up with PMC — which owns Deadline.com, HollywoodLife.com and other online properties — for ENTV, which promises to deliver ‘breaking entertainment news 24/7 on YouTube,’ along with a series of entertainment lifestyle shows. The ENTV News programming will include hosted segments starting at 9 a.m. Eastern and running until 11 p.m. The content will be produced by Michael Davis, ENTV’s general manager.”