Shows from Viacom’s cable networks, including MTV’s "Jersey Shore" and Nickelodeon’s “Dora the Explorer," will be available on Amazon.com’s Prime membership service, reports Bloomberg.
Amazon’s Prime membership costs $79 per year and offers free two-day shipping as well a a growing library of online content. With the Viacom deal, Amazon Prime customers will have access to unlimited streaming of more than 15,000 titles for the price of their membership, according to the story.
The deal boosts Amazon’s library by 15%. Financial terms weren’t disclosed.
Currently Amazon spends an estimated $300 million on content, or about one-third of the $1 billion spent annually by Netflix on content deals, the story says, citing Nomura Securities analyst Brian Nowak. To compete, Amazon needs to increase its spending on streaming-video rights, the analyst said, according the story.