CBS Adopts Counterprogramming Strategy to Go Up Against Super Bowl

Feb 2, 2012  •  Post A Comment

With the Super Bowl on NBC likely to occupy male viewers, among others, for much of this Sunday, CBS is going in the opposite direction and will try to attract women, TVNewser.com reports.

The network is rolling out a “60 Minutes” episode with a ladies night theme, the story notes, presenting a special under the title “Three Remarkable Women.” The show will profile Dolly Parton, Anna Wintour and Meryl Streep, with Morley Safer hosting.

In addition, instead of running at 7 p.m. ET, its normal time slot, "60 Minutes" will air at 8 p.m. ET. "Undercover Boss" moves into the 7 p.m. time slot.

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