Comcast Sets Sights on Netflix as Online Video Wars Heat Up; New Service Undercuts Netflix on Price

Feb 22, 2012  •  Post A Comment

Comcast is rolling out a new video-on-demand service that could pose problems for Netflix, as competition for digital consumers heats up, Time reports.

Time reports: “The new service, called Xfinity Streampix, will be available to over 20 million Comcast subscribers, and will feature programs from the company’s NBCUniversal subsidiary, as well as other media giants. Comcast’s new service, which launches this week, significantly deepens the company’s library of popular older titles at a time when consumers are increasingly demanding video choices on their own schedule.”

Licensing agreements with Disney-ABC Television Group, Sony Pictures and Warner Bros. will contribute to content for the new service, the story notes.

The report adds: “Comcast said the new service will be available for free to Comcast customers who subscribe to many of the company’s triple-play internet-phone-cable packages, and will cost $4.99 per month for customers who subscribe to more basic plans. At that price point, Comcast is undercutting Netflix’s $7.99 streaming-only plan.”

Comcast isn’t the only media company taking aim at Netflix. The story notes: “Comcast’s move to bolster its on-demand offering comes as various large players are jockeying for position to try to take a shot at Netflix, the streaming video leader, with some 22 million subscribers. Amazon is moving into the space with its Prime streaming product, and Verizon recently announced a partnership with Redbox to create a new streaming offering.”

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