Controversial Ad Campaign to Debut During Oscars

Feb 24, 2012  •  Post A Comment

A major advertising campaign that sparked a high-profile controversy in recent weeks is headed for a high-profile debut, TV Guide reports. The campaign features Ellen DeGeneres as the new spokesperson for JC Penney.

The campaign will roll out with five new commercials during Sunday’s Academy Awards, the story says. As previously reported, the decision by JC Penney to hire DeGeneres sparked an outcry from the group One Million Moms, which was upset because DeGeneres is gay.

The group has called for the retailer to fire DeGeneres, but JC Penney has stood firm. One prominent TV personality who came out in support of DeGeneres — in a move that surprised many — was Bill O’Reilly. Click here to see a video of O’Reilly’s outspoken comments.


  1. Bad Headline. It is not a controversial Ad Campaign. It’s a normal ad campaign for JC Penney but because an extreme conservative group complained because a gay person is the spokesperson does not make it controversial. Not even TV Guide from who you got the article from says it this way.

  2. That’s an excellent comment — the ad campaign is not controversial. The stupidity and bigotry of One Million Moms is what’s “controversial.”

  3. The complaints are just driving more free publicity and attention which should help Penny’s

  4. Good if JC Penney gets more users to shop at their stores. For the number of those in One Million Moms,there will be several million others that will understand that Ellen is not gay or lesbian, she’s just Ellen, who can sell the hell out of any product, any time, any place. She’s a great spokesperson for any brand. JC Penney is to be given a standing ovation for not bowing down to these conservative yucks that continue to believe that it’s their way or the highway. Next time you see Rick Santorum or Mitt Romney, think about a world run by these two people. Big incentive to get out and vote.

  5. I watched the ads on the Oscars last night and found them to be very clever and entertaining. ‘Nuff said!

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