Following in the footsteps of its “Downton Abbey,” ITV has announced plans for a new 10-part drama series, “Mr. Selfridge,” based on the life of American businessman Harry Gordon Selfridge, Deadline.com reports.

"’Mr. Selfridge’ will trace the life of the flamboyant and visionary American entrepreneur, Harry Gordon Selfridge, who created the famed London department store Selfridge’s," the story says.

The UK’s ITV is seeking an American actor for the title role.

"Contrary to ‘Downton,’ which is made by NBCUniversal’s Carnival Films, ‘Mr. Selfridge’ will be an in-house ITV Studios production," the story says.

The series is based on the book “Shopping, Seduction and Mr. Selfridge” by Lindy Woodhead and is created by writer Andrew Davies (“Brideshead Revisted,” “Bridget Jones’ Diary”).

"’Mr. Selfridge’ is set in London in 1909 at a time when wealthy women were enjoying a new sense of freedom," the story says. "’Mile a Minute Harry’ wanted to indulge, empower and celebrate these women, making shopping as thrilling as sex."

Chrissy Skinns is producer with Kate Lewis executive producing. Jon Jones will direct.