E!’s Grammys red carpet show on Sunday went through the roof, finishing as not only the channel’s top-rated Grammys red carpet show, but also its most-watched “Live from the Red Carpet” for any awards.
The channel announced that Sunday’s 6-8 p.m. event got a 2.98 household rating to rank among E!’s top 10 telecasts of all time. The program drew more than 4.0 million viewers, more than five times the time period average of the previous four weeks.
The numbers in both categories were up more than 40% from last year’s program.
Sunday also was the most trafficked awards day across E! Online and E! mobile platforms, the channel reported.
The channel announced: “’Live from the Red Carpet: The 2012 Grammy Awards’ remained bigger and better than ever, driven by record highs among all the key demos, posting its most-watched ‘LRC: Grammy Awards’ ever with Adults 18-49 (2.1 million), Adults 18-34 (1.1 million), Women 18-49 (1.5 million) and Women 18-34 (800K) as it exceeded last year’s performance by over +30% with the 18-49 demos and roughly +15% with the 18-34 demos.”