Gender Gap Among Super Bowl Viewers Is Shrinking

Feb 2, 2012  •  Post A Comment

The gender gap among Super Bowl viewers has been getting narrower over the past 10 years, reports Sports Business Daily, citing Nielsen Media data.

During last year’s game, 54% of the viewers were men, compared with 46% women, the story notes. That difference of 8 percentage points is down from six years ago, when the gap was 12 percentage points, and 10 years ago, when it was 14 percentage points.

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