NBC Overhaul Expected to Bring Cuts to Marketing Department

Feb 10, 2012  •  Post A Comment

Big cuts may be coming to NBC’s marketing department, with NBC entertainment chief Bob Greenblatt wanting to revamp the department as part of the network’s overhaul, reports the New York Post.

It’s not known exactly who will be cut, but the layoffs are expected to hit 2% of employees in the entertainment division, the story says. Many people in the network’s marketing, promotions and publicity departments will be cut, according to the piece.

Says the story, "In August, Greenblatt drafted Len Fogge, the former executive vice president of creative marketing at Showtime, as the president of marketing at NBC. Fogge is now working on a restructuring of the marketing department, which is responsible for promoting primetime, daytime and late-night programming for the network."

The article adds, "Greenblatt also brought in a new public relations chief, Richard Licata, who hailed from Showtime. Licata is looking to downsize the number of publicists at NBC, sources said."

Claire Atkinson, who reported the story, then writes, "Already, news of the impending pink slips is ruffling feathers at the Peacock Network, especially because Greenblatt spent big to market his new primetime show ‘Smash.’ … ‘We launched the show and now we’re getting fired,’ one NBC executive complained to friends, according to sources."

The article adds, "Company policy is not to comment on personnel matters,” said an NBC Entertainment spokeswoman.

Atkinson also writes that Steve Burke, CEO of NBCUniversal, has asked executives at NBC and CNBC to find about $10 million "in cost savings."

Your Comment

Email (will not be published)