NBC Rolls Out Pilot Online for New Show, Ahead of Its Debut on the Network

Feb 17, 2012  •  Post A Comment

Ahead of its debut on the network, the pilot for an upcoming NBC show has been released online, reports TheWrap.com. The special release of "Awake" is part of a recent trend toward finding ways to drive audience interest before a show’s premiere, the story notes.

"Awake" is being made available for two weeks before its debut March 1, the story says. The drama stars Jason Isaacs as a detective who wakes up after a car accident to find that he’s living in two realities — one in which his wife survived the crash and a second in which his son survived, the piece adds.

NBC used a similar strategy with "Smash," releasing it online before its debut date.

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