NBC Scores Another Monday Win, But There Are Signs of Trouble in the Peacock Net’s Ratings

Feb 14, 2012  •  Post A Comment

NBC is back — at least on Monday nights. The network’s “The Voice” continues to flex its ratings muscle, finishing Monday as the highest-rated show of the night and leading NBC to its second consecutive Monday win, TVbytheNumbers.com reports.

NBC claimed a comfortable win for the night both in total viewers and in the key 18-49 demo. NBC averaged a 4.9 rating in the demo, ahead of CBS (3.3 average), ABC (2.3) and Fox (2.1). The Peacock Network averaged 13.4 million total viewers, beating CBS (10.3 million), ABC (8.3 million) and Fox (6.7 million).

But the picture wasn’t completely rosy for NBC. The two-hour telecast of “The Voice” averaged a 5.9 rating in 18-49, down 12% from a week ago. More troubling was its lead-out, the second episode of the new series “Smash,” which was off 26% from its premiere a week earlier, averaging just a 2.8 rating — down from a 3.8.

CBS had season lows across the board in the 18-49 demo, including “How I Met Your Mother” with a 3.4, down 15% from a week ago, “2 Broke Girls” at 3.7, down 14%, “Two and a Half Men” with a 3.8, down 12%, and “Mike & Molly” averaging 3.3, down a tenth. “Hawaii Five-0” equaled its season low with a 2.6, down a tenth from last week.

NBC was touting the ratings achievements of “The Voice,” noting that the show was the top-rated series program of the past week, and the second-ranked program outright behind only the Grammy Awards, in the adults 18-49 demo.

“The Voice” also delivered NBC’s two highest non-Olympic 18-49 ratings in its time period in nearly five years, since March 5, 2007.

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