Hip-hop mogul Sean Combs is planning to challenge MTV and BET by creating his own music cable channel, which will be called Revolt, reports The New York Times.
Combs was expected to announce his plans this morning, with the network possibly ready to air by year end, according to the article. Revolt is billed as a music and news TV network that will be influenced by social networking sites, the story notes.
Comcast has agreed to carry Revolt on some of its cable systems, although the cable operator declined to comment and it’s unclear how many homes the new network will reach, according to the piece. Time Warner Cable has also been in talks about carrying Revolt, with a spokeswoman noting that discussions are continuing, the story adds.
It’s unclear what type of on-camera role Combs, the chief executive of Bad Boy Entertainment, would have on Revolt, the article says.