Super Bowl Ad Wins $1 Million for Aspiring Filmmaker

Feb 9, 2012  •  Post A Comment

Kevin T. Willson, an aspiring documentary filmmaker focused on humanitarian causes, won $1 million and a chance to direct another ad as the winner of Doritos’ annual Crash the Super Bowl ad contest, reports the Los Angeles Times’ Show Tracker blog.

His ad, called "Sling Baby," features a little boy eating Doritos from the safety of his play structure, taunting his wheelchair-bound granny and baby brother, who is secured in a baby sling. The granny launches the baby into the air, with the child grabbing the bag of Doritos out of the shocked boy’s hands.

Willson, 34, created the ad for about $2,700, using the infant son of his visual effects specialist and shooting in a friend’s backyard, the story says. The ad marked his third time as a finalist in the competition, and by winning he gets a chance to direct an ad with Andy Samberg, Akiva Schaffer and Jorma Taccone of the Lonely Island comedy troupe, the story says.

He’s hoping winning the contest will help him get a professional job as a comedic commercial director, a dream he has held since college, the piece notes. Willson plans to split the $1 million with the 40 to 50 people who worked on the ad with him, the article adds.

Here’s the winning ad:

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