Super Bowl Got a Big Bump From Out-of-Home Viewing

Feb 13, 2012  •  Post A Comment

This year’s Super Bowl got a big ratings bump from people watching outside the home, Advertising Age reports.

Adding in the out-of-home figures raised the program’s total audience by at least 20.7%, depending on the demographic, the story reports.

In the key demo of adults 18-49, the figure was 25.4%.

The story reports: “Among adults over 18, Arbitron found that 11.9 million people watched the New York Giants defeat the New England Patriots from an ‘out-of-home’ venue, usually someone else’s house.”

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