"Anderson," the daytime talk show from CNN’s Anderson Cooper, is demonstrating how tough it can be to start a television show, as it copes with middling ratings, staff turnover and format changes, reports David Bauder of the Associated Press.
The show, on the air for six months, ranks behind rival programs featuring Dr. Phil, Dr. Oz, Jerry Springer, Maury Povich, Ellen DeGeneres and Kelly Ripa, the story notes. Some questioned whether "Anderson" would have survived without a distribution deal that gives the show’s syndicator more desirable network slots in large cities such as New York, the article points out.
"Any show takes time organically to figure out what it is. I think we’ve made a lot of progress in doing that and I’m really pleased in where the show is and where the show is headed," Cooper said, according to the piece.
"Anderson" has dealt with challenges, including a skateboarding accident that sent a boy into a coma. The producers had asked him to provide footage of himself, raising questions about whether they had encouraged him to take risks, according to the piece. The boy is recovering, the story notes.
Several executives have also left, including the show’s original executive producers. Cooper said turnover is "completely normal" for a new program, the story adds.
"As the show evolves and it becomes more topical and as it changes, different people have different strengths," Cooper said.