Humongous Movie Blockbuster TV Rights to Cable Network Targeting Girls

Mar 26, 2012  •  Post A Comment

A movie well on its way to becoming a box-office phenomenon has been picked up by a cable TV network that targets girls.

The current blockbuster “The Hunger Games,” which earned an estimated $155 million in box-office receipts during its opening weekend, will make its TV premiere on ABC Family. The cable channel today announced a deal with Lionsgate for the rights to the premiere.

The movie’s opening-weekend box office was reportedly the third-highest of all time — and the highest ever for a non-sequel.

ABC Family also acquired rights to the second movie in the franchise, “Catching Fire.”

Said Michael Riley, president of ABC Family: “It’s an understatement to say that we are thrilled to add the first two films of ‘The Hunger Games’ franchise to our channel lineup. This tremendous opening weekend reinforces what we have already learned — a powerful heroine, themes of romance and iconic characters will keenly resonate with our Millennial audience. This franchise will continue to enhance our network for years to come.”

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