Pepsi Rolls Out New Michael Jackson Marketing Campaign

Mar 30, 2012  •  Post A Comment

Pepsi is joining forces again with Michael Jackson, bringing back imagery of the late King of Pop as part of a new promotion, Advertising Age reports.

The story reports: “The brand is working with Michael Jackson’s estate to create a limited edition package featuring the singer, according to an executive close to the company. The package coincides with the 25th Anniversary of the ‘Bad’ album, which was released on Aug. 31, 1987.”

Pepsi sponsored Jackson’s 1988 Bad World Tour, which ended its 16-month run through 15 countries as the largest-grossing tour in history. Pepsi was involved with Jackson as far back as 1984, when the singer’s hair caught fire in a famous incident during a commercial shoot.

Regarding the new campaign, the story reports: “The package will be a 16 oz. can available in convenience stores and grocery stores around Memorial Day, according to Beverage Digest. The can, said to have a blue background with an image of Mr. Jackson dancing, is expected to cost 99 cents. Pepsi declined to comment.”

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