DirecTV Slashes Price of Football Package

Apr 20, 2012  •  Post A Comment

In a move designed to broaden its audience, DirecTV has cut the price of its Sunday football package by 40% for existing customers and will continue to offer it free for a year for new customers, reports Bloomberg.

The NFL Sunday Ticket package, which gives access to all out-of-market regular-season National Football League games, now costs $199.95 instead of $325 for existing customers, the story says.

With additional access to the games via mobile devices, the package costs $299.95, the piece adds.

DirecTV has held rights to the games since 1994, which has given it a competitive advantage against rivals such as Comcast and Dish, according to the story. A promotion that started last year that gave the package free to new customers helped DirecTV gain a net 327,000 U.S. subscribers in the third quarter, its biggest boost since 2009, the piece adds.

One Comment

  1. Once again Direct TV shows why it is the best!!! I’m glad I switched over from cable a year ago. If you love sports like I do Direct TV gives you the most bang for your buck. It is GREAT!. Don’t just watch TV..Direct TV!

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