The filmmaker behind a string of popular movies has revealed plans to launch a new cable network, which is due to roll out sometime between September 2013 and January 2014, UPI reports.
Director Robert Rodriguez, whose films include "El Mariachi," "Spy Kids,” “Sin City” and “From Dusk Till Dawn," talked about the new venture Friday at the annual meeting of the National Association of Latino Independent Producers. The new channel, El Rey, will focus on Latino filmmakers and stories about the Latino community.
Said Rodriguez: "I’ve been on this journey for 20 years now … and this seems to be the reason. What’s great about this is that no one is doing this for an audience that is growing so fast. When you think that there’s nothing on television like this, it boggles the mind."
Comcast, which will carry the network, has described it as “an action-packed, general entertainment network in English for Latino and general audiences that includes a mix of reality, scripted and animated series, movies, documentaries, news, music, comedy and sports programming."