‘Good Morning America’ Celebrates Official End of ‘Today’s’ Win Streak

Apr 19, 2012  •  Post A Comment

ABC’s “Good Morning America” celebrated the news that its ratings win over NBC’s “Today,” which was reported previously on the basis of preliminary figures, is now official.

The show broke “Today’s” 852-week winning streak during the week of April 9 to become TV’s No. 1 morning news show, ABC News reported. With final figures in, “GMA” had 31,000 more viewers than the NBC show — its first full-week win over “Today” since 1995.

Official figures for the week showed the ABC show averaging 5.168 million total viewers to 5.137 million for “Today.” CBS was a distant third with 2.511 million.

In the key news demo of adults 25-54, ABC continued to trail NBC with 1.974 million viewers (1.6 average rating, 12 share) to 2.231 million for “Today” (1.8 rating/13 share); CBS came in with 994,000 viewers (1.9 rating, 7 share).

In households, NBC held the edge with a 3.9 rating/14 share to ABC’s 3.8/14 and CBS’s 1.9/7.

Ben Sherwood, president of ABC News, sent around a congratulatory email to “GMA” and the news division, writing: "First and foremost, we thank our ‘GMA’ viewers and online audience — a loyal and growing number who motivate us every single morning. All of us at ABC News salute the dynamic team at ‘Good Morning America’ who never sleep and who care so deeply about the program."

Sherwood added: "Of course, we congratulate our friends at ‘Today’ for the greatest winning streak in broadcasting history and for their excellence and leadership during this historic run. It’s a special day for ABC News and, after a proper celebration 852 weeks in the making, we’ll get right back to work to be ready tomorrow to help ‘GMA’ viewers start their day with a rewarding experience and big picture understanding of the world."

NBC acknowledged ABC’s achievement after the preliminary figures came out Monday. “Today” executive producer Jim Bell said at the time: "’Today’s’ 852-week winning streak had taken on a life of its own and as odd as it is to see it end, we should acknowledge just how remarkable it has been. So as we tip our caps to the team at ‘Good Morning America,’ we can also take a bow ourselves and recognize the work done by countless staffers for so long."

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