The Style Network today rolled out plans for a new global, multimedia content company, Style Media. The new entity will broaden Style’s focus “to program and market to all facets of consumers’ lives, from the way they view content, to how they consume information, to the experts they rely on for tips and advice,” the company announced.
Among the new areas of focus are digital, mobile, licensing and merchandising, brand experiences and domestic and international television networks, the company said.
In unveiling the plans today, Salaam Coleman Smith, president of Style Media, said: “Style is a powerful brand that resonates with women on multiple platforms and across the globe. The creation of Style Media will broaden our business and allow us to capitalize on Style’s strong consumer base of savvy women with immense purchasing power. On the heels of record-breaking success at The Style Network we want to seize the momentum and ensure that Style Media allows our viewers to experience Style in a multi-dimensional manner.”
The company stated in its announcement: “At Style Media’s core is the creative and transformational television content found on Style, which marked its best first quarter in network history in 2012 with women 18-49. Style is up an impressive +22% among women 18-49 year-over-year in prime time, according to Nielsen. Style continues to hold its title as the fastest-growing women’s cable network, now available in 78 million homes. The network continues to resonate with younger viewers, lowering its median age by four years to 38, year-over-year.”