Despite All the Hype, Analyst Explains Why Apple TV Set Will NOT Be a Game Changer

Apr 3, 2012  •  Post A Comment

It would be a stretch to call Apple’s eagerly anticipated new television set a game changer, according to a new analysis by Barclays Equity Research, reports Deadline.com.

The product will likely be introduced as early as 2013 and could capture as much as 5% of the TV set market, the story says. The device will blend the Internet and TV programming with Apple features such as Siri voice controls and an iSight camera and microphone, the piece adds.

"Apple’s eventual television could be so much more than a TV — including gaming, video communication, content delivery, apps, computing and all the capabilities of the current Apple TV — that it is really not fair to compare it to products already on the market,” according to the report.

The report notes that Apple won’t revolutionize TV because there’s so much at stake for content providers to keep the current system intact, with bundling for cable companies, for instance, the story says.


  1. …. And like all Apple products it will cost twice as much as the competition so very few will be willing to pay that premium. Which is why they probably introduced Apple TV device first…so they could be price competitive.

  2. Which Apple products cost twice as much as the competition?
    Given the same hardware specs, not the iPhone, iPad, Mac Pro, Macbook Pro….
    My Motorola Android phone cost the same as an iPhone and my Dell Workstation cost $200 more than an equally outfitted Mac Pro. Why would anyone choose Apple if the competition was just as good for half the price?

  3. Bud –
    No one said that spec for spec it twice as much, just the standard offering from Apple is twice as much. Look at the standard 40″-42″ LED TV. Think apple is going to come out with a $500 set. Nope, going to be twice the price.
    Gar-u-tee you that Apple came out with the add-on Apple TV because they knew if they started building TVs they couldn’t get the margins. It’s too low of a margin business. Apple doesn’t do anything low margin.
    Think Differently…..then all the Apple Fan Boys….

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