An actor who was one of the many 007s in the James Bond movie franchise’s storied history has a gripe with the latest installment in the series.
The producers of the new James Bond movie, "Skyfall," have inked a $45 million product placement deal with Heineken — and now they’re hearing it from former 007 George Lazenby, reports TMZ.com.
In the new film, due out in November, Bond, played by Daniel Craig, will be seen drinking Heineken instead of his trademark vodka martini — shaken not stirred — a fact that irks Lazenby.
Lazenby said it’s a shame that the producers are selling out to the beer company. He said he realizes they’ve gone "where the money is" — and he also dissed Heineken.
"It’s not the best beer out there, either," he said. Lazenby wishes the filmmakers would maintain the tradition of the Bond martini.
Lazenby starred as 007 just once, in 1969’s "On Her Majesty’s Secret Service." He was the first to assume the role after Sean Connery played it in five early Bond films. After Lazenby’s turn, Connery was lured back for "Diamonds Are Forever” — and Connery returned again for “Never Say Never Again” in 1983.