A James Bond From the Past Has a Gripe About the New 007 Movie

May 23, 2012  •  Post A Comment

An actor who was one of the many 007s in the James Bond movie franchise’s storied history has a gripe with the latest installment in the series.

The producers of the new James Bond movie, "Skyfall," have inked a $45 million product placement deal with Heineken — and now they’re hearing it from former 007 George Lazenby, reports TMZ.com.

In the new film, due out in November, Bond, played by Daniel Craig, will be seen drinking Heineken instead of his trademark vodka martini — shaken not stirred — a fact that irks Lazenby.

Lazenby said it’s a shame that the producers are selling out to the beer company. He said he realizes they’ve gone "where the money is" — and he also dissed Heineken.

"It’s not the best beer out there, either," he said. Lazenby wishes the filmmakers would maintain the tradition of the Bond martini.

Lazenby starred as 007 just once, in 1969’s "On Her Majesty’s Secret Service." He was the first to assume the role after Sean Connery played it in five early Bond films. After Lazenby’s turn, Connery was lured back for "Diamonds Are Forever” — and Connery returned again for “Never Say Never Again” in 1983.


  1. Lazenby was a good James Bond. Wish he’d have gotten more than one movie.
    Connery is still the best.

  2. I agree and I always felt bad for him getting dumped until I saw some interviews he did when he was a recurring character on THE PRETENDER. It seems he succumbed to that late 60’s / 70’s attitude of not seeing the point and just took off. He was actually under contract and Cubby wanted him back but he couldn’t get it done, which led to the producer having to kiss Connery’s butt and empty a dump truck full of $100 bills every 15 minutes outside his villa in Spain to get him back for one more film (that really isn’t one of his best pieces of work, a fact Connery admits freely).

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