The veteran CBS newsmagazine "60 Minutes" is proving aging isn’t inevitable on television, with its current season drawing more viewers 25 to 54 even as its total viewer rating remains the same, reports The New York Times.
“It’s hard in television to grow from year to year,” said "60 Minutes" executive producer Jeff Fager. "To do it this season with younger viewers, for a news broadcast, is particularly gratifying.”
In the key news demo of viewers 25 to 54, the show is up about 6% this season, boosting its rating to an average of 3.5, up from 3.3, the story notes.
The show is also trying out younger correspondents, such as Lara Logan, 41, who will become a full-time correspondent next season, the first addition to the show in seven years, the piece notes.
Asked about the show’s growth in the 25 to 54 demographic, Fager cited the program’s websites and apps, which he said “reach an audience that might not make an appointment with us at 7 p.m.” Fager also noted the show’s story selection and its efforts to add subscribers through social sites such as Facebook and Twitter.