CNN Owner Time Warner Plans to Shake Things Up After Alarming Ratings Slide

May 3, 2012  •  Post A Comment

Time Warner Chief Executive Jeffrey Bewkes isn’t happy about CNN’s latest rating slide and is expecting his executives to make changes at the network, reports The New York Times.

That might translate into further programming changes at the cable network, which has been revamping its schedule since 2010, including adding Soledad O’Brien in the morning and Piers Morgan as its 9 p.m. host.

"Executives were hoping for an overall ratings lift, but have been disappointed," the story notes.

As previously reported, CNN’s April ratings hit the network’s lowest levels in more than a decade, with several shows including "Anderson Cooper 360" taking especially hard hits.

Jim Walton, who oversees all of CNN’s networks, and his boss, Philip Kent, who runs Turner Broadcasting, have been under "intense pressure" to improve the network’s ratings, The Times story notes.

In a statement quoted in the story, CNN responded to the latest ratings report by saying: “Despite the perennial ratings stories and quotes from anonymous sources, CNN continues to deliver quality journalism which is uniquely valuable to audiences, advertisers and distributors. In fact, CNN is on track to deliver its highest profits in its history and continues to reach more people on more platforms than any other TV network.”

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