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CNN Sinks to Lowest Demo Rating in 15 Years Amid May Sweeps

May 17, 2012  •  Post A Comment

CNN hit a low point Tuesday night: Its 9 p.m. hour recorded its lowest demo rating in 15 years, possibly hurt by broadcast programming for the May sweeps, reports TVNewser.com.

"Piers Morgan Tonight" drew only 39,000 viewers between 25 and 54 years old, the prime demographic for cable news, the story notes.

"To say those ratings are anomalous would be something of an understatement. That is the lowest 9 p.m. weekday demo rating for CNN since at least 1997," the piece points out. "While the ratings were an outlier, it was a fairly normal edition of ‘PMT,’ with Morgan hosting. Guests included Jane Lynch and ‘The man with the golden voice’ Ted Williams.”

The show drew 284,000 total viewers, which wasn’t a record-breaking low. "Piers Morgan Tonight" was competing with the season finale of CBS’s “NCIS: LA,” “America’s Got Talent” on NBC and “Dancing with the Stars” on ABC. The three broadcast shows drew a combined 39 million viewers.

One Comment

  1. How come they don’t realize that the American public as a whole don’t really care for Piers Morgan. He is not engaging nor entertaining. Time to look for someone to takeover what was a great program when Mr.King hosted it. I watched Larry King for years and even gave Piers a chance. After watching for months I really began to appreciate Larry King aiming more. NEXTTTTTTT!

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