Daytime Talk Shows Thriving in Post-‘Oprah’ Era

May 29, 2012  •  Post A Comment

The daytime talk landscape appears to be in good shape after the departure of the syndicated mainstay “The Oprah Winfrey Show,” Variety reports.

The programs that took over many of the former “Oprah” afternoon time slots — Sony’s “Dr. Oz” and Warner Bros.’ “Ellen” — are faring especially well, the story notes.

"Dr. Oz" was up 18% during May sweeps from a year ago, while "Ellen" was up 20%, according to the report.

"Nielsen estimates that ‘Oz’ also has gained 22% among women 18-49, and 25% among women 25-54, while holding steady in women 18-34. And "Ellen" has improved across the board, gaining 22% in women 18-34 and nearly 10% in both women 18-49 and 25-54," the story says.

While the bulk of the daytime gains from a year ago appear to be going to “Oz” and “Ellen,” other shows have posted significant demo improvements.

The piece reports: “Disney-ABC’s ‘Live! With Kelly,’ in its first May sweep without Regis Philbin, is up 7% in women 18-34 and 11% in women 18-49, while holding steady among women 50-plus. CBS Television Distribution’s food-focused ‘Rachael Ray’ is flat year to year among women 18-49, but has risen 25% in the younger, 18-34 half of the demo. And Debmar-Mercury’s ‘Wendy Williams’ is up across the demo board.”

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