"Family Guy" is sending out mailers to Academy of Television Arts & Sciences voters that includes content that was rejected for ads in Variety and The Hollywood Reporter — and that some of the recipients apparently find offensive, according to The Hollywood Reporter.
The mailer depicts the animated show’s lead character Peter Griffin saying, "Come on, you bloated, overprivileged Brentwood Jews. Let us into your little club." Inside the mailer’s card is a DVD featuring four episodes of the Fox show, along with the image of Stewie, the show’s talking baby, saying, "It’s a secret ballot. You can still tell people you voted for ‘Modern Family.’"
While the show has won five Emmys, it hasn’t yet won for outstanding comedy series and received its only nomination in the category in 2009.
Reaction to the mailer ranged from some who thought it was funny to others who objected to stereotyping ethnic groups, the story says.
The story quotes one Brentwood TV producer saying: "Wow, if Family Guy was that funny on a regular basis, it might get nominated."
“Another producer, who lives nearby in Pacific Palisades, has her own review. ‘It’s so heavy-handed,’ she says, ‘it’s light on funny,’” the report adds.
Another response the story reports: "While I think Family Guy is a genuinely funny show, we all — including this ‘Brentwood Jew’ — need to think twice about this kind of humor. Stereotyping any particular ethnic group is just not cool and can lead others (with the wrong intentions) to feel a certain license to take shots. Surely Seth [MacFarlane] has better stuff than this."