The third installment of the three-night “Hatfields & McCoys” miniseries on History broke its own all-time viewership record set two nights earlier. The cable channel reported that Wednesday’s finale delivered 14.3 million total viewers for its initial airing, topping the mark of 13.9 million set by Monday’s opening night.
The number is a record for ad-supported cable telecasts, excluding sports.
Demo numbers for the final installment include 6.3 million adults 25-54, 5.1 million adults 18-49, 3.5 million males 25-54 and 2.8 million males 18-49.
The three episodes rank as the top three entertainment telecasts of all time on ad-supported cable in total viewers, the channel reported.
Over the span of three nights, the miniseries averaged 13.8 million total viewers, 6 million adults 25-54 and 4.9 million adults 18-49.
History was the No. 1 network on television during prime time on May 29 in total viewers, adults 25-54 and adults 18-49, the network reported.
Additionally, the three-day period from May 28-30 was History.com’s highest-trafficked 72-hour span of all time across key metrics, with more than 1.6 million unique visitors, the network reported.