Keith Olbermann’s time period on Current TV has seen a steep decline in viewers since the hot-button host exited the network, according to The Hollywood Reporter.
The audience for the 8 p.m. slot was down 68% in total viewers (46,000, down from 145,000) for its four-week average, compared with Olbermann’s numbers for March, according to Nielsen figures. Olbermann’s replacement, Eliot Spitzer, reportedly pulled in a mere 47,000 viewers for the first airing of his show, "Viewpoint," including a minuscule 10,000 viewers in the key news demo of adults 25-54.
Since that inauspicious debut, the numbers have gone up — and then back down, the story reports.
It was inevitable that Olbermann’s departure would result in a ratings drop, given his abrupt exit from the network and the end of his "Countdown" show after less than a year on Current TV, the piece notes. Nonetheless, the declines have been drastic.
The four-week average for “Viewpoint” in the 25-54 demo, according to Nielsen, was 14,000, down from 38,000 for Olbermann — a 62% decline.
A minor ray of sunshine for "Viewpoint" is that the show is pulling a higher percentage of viewers with incomes over $150,000 per year (25% vs. 19%), and viewers who have completed four or more years of college (61% vs. 49%), the story says.