A Web series fronted by actress Illeana Douglas will end after its fourth season, which is set to launch this fall, according to The Hollywood Reporter. The series is the Ikea-branded "Easy to Assemble, which features a fictionalized version of Douglas who quits acting and gets a job at Ikea.
The show includes appearances by Douglas’ friends from her acting career, such as Fred Willard and Tom Arnold, the story notes. The next season will be more personal than previous seasons, Douglas told the publication. "I decided to focus this year on making it my story," she said.
The Web series has won Webby Awards since its 2008 debut, and led to the spinoff series "Sparhusen."
Douglas indicated she is looking beyond season four, telling the publication: "It’s been an amazing experience. I loved every minute of it but as an artist, I’ve done everything I can do here and it’s time to either move on and make it a TV show, which everyone wants to do, or try to work on something else.”
As for branded productions, Douglas sees more of it on the way. "I really think it’s the future when you see companies investing in entertainment," she told the publication.