Lowest-Ever Rating for Season Finale of NBC Staple

May 21, 2012  •  Post A Comment

A franchise show that has delivered big numbers for NBC in the past had its lowest-rated season finale ever Sunday night, as “Celebrity Apprentice” mustered only a 2.2 rating in the key 18-49 demo, according to Nielsen overnights.

TVbytheNumbers.com reports that the show’s two-hour finale did improve from the 1.8 the reality competition managed a week earlier. For prime time overall, NBC placed third in viewers 18-49.

ABC had the top show of the night, the two-hour “Billboard Music Awards,” which pulled in a 2.7 average in viewers 18-49. ABC won the night outright, with a 2.4 average for prime time, ahead of Fox’s 1.9, NBC’s 1.6 and CBS’s 1.3. CBS went with two episodes of “60 Minutes” (1.4 average and 1.5) and the two-hour “Jesse Stone: Benefit of the Doubt” (1.2 average rating).

The CBS strategy paid off with a win in total viewers, with the Tiffany Network averaging 11.3 million for prime time, to 7.0 million for ABC, 5.6 million for NBC and 4.1 million for Fox.

Fox’s best performer was a one-hour “Family Guy” at 9 p.m., which earned a 2.5 average in 18-49. The season finale of “The Simpsons” managed a 2.1, while the season finale of “The Cleveland Show” pulled in only a 1.3.


  1. This NBC show, like so many others on the network, has run its course. NBC should do itself a big favor and give Trump the boot he so richly deserves! Enough already, please.

  2. The show has run its course and Donald Trump’s insertion in to the birther controversy made him a pariah to the people who would tend to watch such reality content. Anytime you go after a liberal President on a liberal network with such anger you end up hurting your brand and Donald Trump has hurt his brand.
    Another example. The Chicago Cubs and old man Ricketts attempting to spend 10 million bucks bringing Jeremiah Wright in to this Presidential race. The Cubs have lost long time fans, including this writer, for that story that broke in the NY Times. I will never watch a Cubs game on WGN or support the team as I have in the past because of old man Ricketts. Maybe I was looking for an excuse because the team once again stinks. Same old Cubs. But if you go political, you hurt your brand. Donald Trump’s brand is done.

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