The month of May has produced some of the worst ratings for cable news networks, a surprise development given the presidential campaigns that are heating up, reports Bill Carter in The New York Times’ Media Decoder.
Fox News saw the ratings for some of its biggest programs decline to their lowest levels since the last presidential election year, Carter writes.
CNN’s ratings have been consistent, "as in consistently dreadful," Carter points out.
MSNBC also saw steep drops compared with last May, with viewers 25 to 54 down 26% during the month, the piece adds.
"Fox News also had some steep declines since last May. It was down about 21 percent in prime time in the 25-to-54 group. News about the political race has apparently not sent viewers flocking to get either the Fox News or MSNBC take (considered polar opposites) on events this spring," Carter writes.