NBC Maps Out Multiplatform Kentucky Derby Strategy, Including ‘Today’ Show Tie-Ins

May 3, 2012  •  Post A Comment

NBC has unveiled ambitious plans for its coverage of the 138th Kentucky Derby, including multiplatform programming, TVNewser reports.

The NBC Sports Group announced plans for 14 and a half hours of coverage, which started Wednesday afternoon on NBC Sports Network. The grand finale of the coverage will be the actual race on Saturday, May 5, starting at 4 p.m. ET on NBC.

Included in the coverage will be segments Friday on NBC News’ "Today" and Saturday on “Weekend Today,” with “Today’s” Jenna Wolfe reporting live from Churchill Downs. “Today’s” Hoda Kotb and Kathie Lee Gifford helped kick off the coverage with a Kentucky Derby contest.

Bob Costas — the host of the network’s Kentucky Derby broadcast — will interview Super Bowl-winning quarterback Eli Manning on the day of the race, in advance of Manning’s appearance that night on "Saturday Night Live."

CNBC’s Darren Rovell will file reports all day Friday from Churchill Downs, and other properties including Bravo, E!, Style, iVillage and DailyCandy.com will also be involved in the coverage, the story notes.

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