NBC Poised to End Long Ratings Losing Streak

May 23, 2012  •  Post A Comment

With tonight marking the last official night of the 2011-12 television season, “NBC’s long ratings nightmare may be over,” the Los Angeles Times reports.

“NBC Entertainment Chairman Bob Greenblatt is poised to end his first full TV season on the job with the network No. 3 in the key demographic of adults aged 18 to 49, according to Nielsen,” the story reports. “That would be the first time that NBC has avoided a last-place finish for a TV season since 2004. In other words, many eons ago in the world of TV.”

NBC is on track for a 2.5 average rating in viewers 18-49, edging out ABC’s 2.4. Fox is on pace to finish first in the demo, with CBS locked in at No. 2. CBS is headed for the win in total viewers — its ninth in the past 10 seasons.

But here’s the disclaimer on the NBC situation: “The Super Bowl, which set ratings records in February, is really what made the difference,” the report notes. “Without it, NBC would be on track for a 2.3 rating — and thus would have been in the dog house yet again. Most of Greenblatt’s scripted series this season, it should be noted, quickly tanked.”


  1. You can expect Bob’s new shows to quicky tank as well come September.

  2. I wonder when it will get old to continue ragging on NBC?

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