Ratings Record for Ad-Supported Cable Shattered

May 29, 2012  •  Post A Comment

A program that was televised over the Memorial Day weekend became the No. 1 telecast in ad-supported cable history, excluding sports. The cable channel History announced that its premiere of “Hatfields & McCoys” earned that honor by drawing more than 13.9 million total viewers, 5.8 million adults 25-54 and 4.8 million adults 18-49, based on Nielsen fast cable figures.

The program beat the record of 12.5 million total viewers set by an original TNT movie, “Crossfire Trail,” starring Tom Selleck, set on Jan. 21, 2001.

The premiere and encore telecast combined to draw more than 17 million viewers, History reports.

Nancy Dubuc, president and general manager of History, said in a statement: “With all the success we have had at History, we felt strongly for some time that we should own historical drama, and in true History fashion, we have done it, with — pardon the pun — guns ablazin! We couldn’t be more proud of the entire cast and crew — this has been an amazing collaboration – from Kevin Costner, Bill Paxton, Mare Winningham, Powers Boothe, Tom Berenger, and everyone involved in truly making history!”

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