Unexpected Fallout From Cancellation of NBC Series

May 14, 2012  •  Post A Comment

NBC’s cancellation of a series appears to have had an unexpected ripple effect, causing the stock price of an Internet company to fall, Deadline.com reports.

Stock prices for Ancestry.com suffered a 12% dip in pre-market trading this morning, following word that NBC had canceled "Who Do You Think You Are." The website is a prominent component of the program, helping its celebrity guests discover their families’ roots.

Ancestry.com enjoyed a 42.6% spike in online subscriptions during the two years in which it was involved with the show, the story notes.

Ancestry CEO Tim Sullivan issued a statement about the show being canceled, saying: "[We have had] a great relationship with the show’s producers, Is or Isn’t Entertainment and Shed Media, and we look forward to exploring other avenues of distribution.”

One Comment

  1. They should look at OWN or Lifetime. Cable would be a good option, especially seeing the show is not overly expensive to produce.

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