NBC’s cancellation of a series appears to have had an unexpected ripple effect, causing the stock price of an Internet company to fall, Deadline.com reports.
Stock prices for Ancestry.com suffered a 12% dip in pre-market trading this morning, following word that NBC had canceled "Who Do You Think You Are." The website is a prominent component of the program, helping its celebrity guests discover their families’ roots.
Ancestry.com enjoyed a 42.6% spike in online subscriptions during the two years in which it was involved with the show, the story notes.
Ancestry CEO Tim Sullivan issued a statement about the show being canceled, saying: "[We have had] a great relationship with the show’s producers, Is or Isn’t Entertainment and Shed Media, and we look forward to exploring other avenues of distribution.”