Spanish-language broadcaster Univision took the opportunity during its upfront presentation Tuesday to do some gloating about its ratings gains against struggling NBC, The New York Times’ Media Decoder reports.
Network execs pointed out that the Spanish-language network has beaten NBC on 195 nights of prime time during the past year, the story notes. One slide presented during the event reportedly showed NBC’s peacock symbol keeling over.
The network made the argument to advertisers that including Univision creates a well-balanced marketing plan, according to the piece.
“Latinos don’t just consume Univision content,” said David Lawenda, the network’s president for advertising sales and marketing. “We’re part of their lives.”
On the content side, the emphasis was squarely on Univision’s thriving telenovelas. “When it comes to prime time they are our secret sauce,” said Univision Networks President Cesar Conde.
Conde also unveiled new telenovelas, including “Amor Bravio” and “Por Ella Soy Eva.”