CBS has had enough of a popular television movie series even though it has attracted decent audience numbers, Variety reports. Among the problems: The audiences are too old.
The series is the “Jesse Stone” movies, starring Tom Selleck. The most recent one, “Benefit of the Doubt,” which aired May 20, attracted a healthy 12.93 million viewers, but only a slim 1.2 rating in the 18-49 demo — the audience that matters most to advertisers. The rating among viewers 50 and older was almost 10 times that, the story notes.
The series, based on a series of novels by Robert B. Parker, will not continue on CBS.
The story reports: “Michael Brandman, who produces the movies with Selleck and has taken over writing the books since Parker’s death in 2010, said CBS had notified them they wouldn’t be ordering any more movies about the small-town sheriff, and that it was unclear whether the property might have a future elsewhere.”
Brandman said he and Selleck were “surprised CBS was so wedded to those (younger) demographics,” the story reports.
The report adds: “Network sources say the decision was actually more complex than that, including CBS’s success with series creating less opportunity for movies and specials, other than a handful of award shows. The network has also almost entirely gotten out of the longform business. Last year, the Eye parted with the ‘Hallmark Hall of Fame,’ concluding a 16-year affiliation. Those movies subsequently moved to ABC.”