Why NBC Is Keeping Low-Rated ‘Rock Center’ on the Schedule

May 14, 2012  •  Post A Comment

Despite "dismal" ratings, the Brian Williams-anchored newsmagazine "Rock Center" will remain on NBC’s schedule, reports the Los Angeles Times’ Show Tracker.

"Rock Center" averaged fewer than 4 million viewers this season, less than half the turnout for NBC’s legal drama "Harry’s Law," which was canceled, the story notes. Even worse, "Rock Center" drew only 1.2 million viewers in the desirable 18-49 demographic, well below "Harry’s Law’s” 1.75 million younger viewers.

"The difference: NBC owns ‘Rock Center’ and its star is NBC News anchor Williams, while ‘Harry’s Law’ comes from Warner Bros.," the story notes.

"Rock Center" will move to a new night, getting the more important Thursday 10 p.m. time slot, instead of its current Wednesday 9 p.m. time period, the story says.

"The move to 10 p.m. says as much about NBC’s faith in its new and returning dramas as it does about ‘Rock Center,’” the story reports. “Once home to critical and commercial smashes including ‘ER,’ ‘L.A. Law’ and ‘Hill Street Blues,’ the Thursday 10 p.m. slot has become a wasteland for NBC. Last season both ‘Prime Suspect’ and ‘Awake’ flopped in that time period."

Your Comment

Email (will not be published)