One night of the week is becoming the island of hope for niche TV shows. With the top broadcast networks moving little-watched shows to Fridays, the evening is becoming a testing ground for niche programs to see whether they can make it on a night with few viewers, reports Bloomberg.
"Community," the NBC comedy, will shift to Fridays in September, as will Fox’s "Touch" and ABC’s "Last Man Standing."
"Fridays offer networks a chance to turn the commercial-skipping DVR to their advantage. They get paid for ads that are viewed on DVRs, even partly, within three days of the airdate. A day later they get nothing. The idea with the schedule shift is that viewers, especially the younger ones marketers like, catch up on shows on the weekend, providing a ratings and revenue boost to shows that air on Friday," the story notes.
While "Community" attracted just 2.75 million viewers a night this season through April, the show jumped to 4.12 million viewers when DVR viewing was added in, the story points out.